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Google extends click-to-call for online marketing services

http://www.clickthrough-marketing.com

Google is to roll out its click-to-call feature for mobile advertising and apps appearing on its Content Network. The company announced the expansion of its internet marketing services at the Google I/O developers' conference in San Francisco, California. Click-to-call numbers appear as animated banner ads on mobile devices with full internet browsers. They feature a button that connects a user direct to a business. Google said that offering the option of telephone contact can generate more qualified leads, as customers who call businesses are "more ready to make a purchase". Furthermore, the numbers lend more credibility to a brand, which can result in higher clickthroughs and website traffic. Once a campaign is up and running, Google said that it will provide analysis of calls received by campaign, keyword and ad group to help brands monitor and improve their marketing. Google introduced click-to-call numbers for local ads on mobile devices in January. News brought to you by ClickThrough - a provider of SEO Services & Pay Per Click strategies.

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How Off Page Optimization Works?

http://www.kansascitykansan.com

Online businesses have helped many companies in many ways. They have brought the online marketing and search engine optimization services to the public. This way the businesses have been able to take advantage of the internet in two ways. They can now use it as a tool to carry on its business activities and they are now using the internet to market their business as well. The later activity of the businesses as discussed above needs further explanation. The use of various SEO Services, which are all based on the internet, for the purposes of online marketing are important nowadays. They can translate into better revenue generation and improved business identity both on the internet and in the real world. One way to improve the search engine rankings of a business website is to utilize the Off Page Optimization services. These are very important services as they can be used in various ways. They also have many categories. They deal with many things. There are various ways to utilize them. Their overall affect is combined with other services as well in order to make a concerted effort to improve the rankings.

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5 Surprising Social Media Business Success Stories

http://mashable.com

Rick Burnes leads the content production team at HubSpot, a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University. Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media? You bet. Here are five examples, all at different stages of their experiments, and all indicating the breadth of business use of social media.

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Facebook and Other Social Media Networks Found Sending Data to Advertisers

http://www.techtremor.com

If you’ve been following the Facebook scandals they sure seem to be racking up these past few weeks. All of which have really started to make me ponder whether or not to strip down my account to the minimum or delete the entire thing. Earlier today the Wall Street Journal reported that Facebook, Myspace, and other Social Media sites were sending data, specific user data, to the likes of Double Click, owned by Google, and Right Media, owned by Yahoo!. Alright now, truth be told, Google and Yahoo already know quite a bit about us, however, the fact is what the Social Media sites are doing is just down right wrong. The identifiable information can be traced right back to your own user account. This potentially gives advertisers the ability to find out your real name, age, contact details, and those pictures from last nights bar outing. Facebook was reported to be the worst of the bunch, going as far as sending your actual name to advertisers directly. MySpace, Hi5, Digg, Xanga and Live Journal said they only transmit user ID’s which are not as personally identifiable (ooook?) because they don’t require you to enter your real name.

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Social Media Sites Breaching Privacy Policies

http://dns.tmcnet.com

Under scrutiny for lax – or even broken – privacy policies, it has been uncovered that several popular social networking sites have been sharing personal data with advertising companies, despite a policy that says information is not shared without consent. The Wall Street Journal reported on Friday that “the practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook (News - Alert) and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code,” the article said. After yet another round of warnings found on Facebook status updates far and wide, Facebook last week announced that it is adding additional measures to make sure its members aren’t the victims of security breaches. As TMCnet’s Alice Straight reported, users can ask to be notified by e-mail or text message if their account is accessed from a computer or mobile device that hasn’t been used before.

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Understanding Social Media & Viral Marketing

http://www.boosharticles.com

What are Social Media & Viral Marketing Social Media describes the way social interaction and conversations happen between people online – media that is created and freely shared. To make sense of that, Social Media is a way to get your opinions, news, updates, services, how many kittens your cat has had, what you are having for breakfast, and anything else you wish to share, out to the world at large. Viral Marketing is a buzzword that describes the way your news or articles are spread through a self-replicating viral process to help you achieve your goals, which might be brand awareness, traffic or sales. Viral Marketing utilizes social networks to propagate your news or articles. Who reads your Social Messages and why? There are two ways your news or articles can propagate… Through your built network Through search on a social network site or search engine

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