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Mac Users Ready to Pay Up for Apple Tablet [Study]

http://mashable.com

The “how much will you pay for an Apple Tablet?” question might be a bit premature given the specifications or the launch date of the device are not yet confirmed.

Nonetheless, Retrevo has just published a study looking at the price points at which both Mac and PC users would be willing to pay for an Apple Tablet device.

Not surprisingly, the results show that existing Apple users are willing to go higher than PC users. How much higher? 68% of respondents indicate they’d be willing to pay more than $600 for the device, versus just 36% of PC owners stating the same.

It’s not surprising that Apple users are willing to pay more – after all, on average they have a higher household income and own more devices. However, it is interesting that they’re willing to pay so much, and indicative that Apple may be able to charge significantly more than most netbooks and the Amazon Kindle or Barnes & Noble Nook, devices that all seem to fit somewhere in between smartphones and desktop/notebook computers.

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Created by Dr Who 3 years 38 weeks ago – Made popular 3 years 38 weeks ago

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New Apple device could change the way we read newspapers, magazines and books

http://fuelingnewbusiness.com

It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients. That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup.

Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books?

I was just reading this article in PCWorld “Apple Tablet: Did The New York Times Spill the Beans?“

The New York Times’ executive editor, Bill Keller, may have inadvertently confirmed the existence of the oft-rumored Apple Tablet in a private speech earlier this month. During the speech, Keller made a reference to the Times’ strategy for mobile devices. “We need to figure out the right journalistic product to deliver to mobile platforms and devices,” Keller said. “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.”

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Dr Who's picture
Created by Dr Who 3 years 38 weeks ago – Made popular 3 years 38 weeks ago

Category: Technology   Tags:

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