O2 originally had the iPhone 3G as a time exclusive device for quite some time. “Quite” is an understatement for two whole years.
With Orange UK recently releasing the iPhone and Vodafone announcing that they too will be having the device on January of 2010, O2 has just not lost exclusivity, but also price control. Just a week prior to the Orange launch of the iPhone, O2 started coming up with new promotions for the device. Competition can truly be a good thing.
Tesco will be boosting O2’s market share on the iPhone as they too have announced that the Apple iPhone will be available through them as well. Interested buyers may sign up at the pre-registration page at the Tesco website though there are still no details regarding the specific release date.
The official press release from Tesco dated November 25 states that the Tesco will be releasing Apple iPhone products “through its joint venture partnership with O2”. Specific details regarding this are still unavailable, but it is confirmed that all iPhones to be sold by Tesco will be under an O2 pay-as-you-go or monthly tariff plan.Read more »