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Google TV Emphasizes SEO Importance

http://blog.weblinx.biz

Yesterday Google TV was officially unveiled at its I/O conference with a live demonstration in front of an audience. The device isn’t designed to replace your cable or satellite box, its aim is to allow web content and television content to be viewed side-by-side from the same interface. This means that your website will be viewable from your TV with the use of Google TV, targeting a whole new type of audience. To get the website to display properly on TV’s it must be designed to display and work properly, this is possible with the posted guidelines by Google themselves. Websites must be simple, easy to navigate, designed for big screens, full of content, contain media such as music and can even contain Flash. So why is this relevant to search engine optimisation (SEO) and why does it emphasize its importance? From a personal point of view I believe SEO is going to be needed more than ever now the web is going to be available instantly through your TV. For example, your watching TV when suddenly an advert appears that takes your fancy, by being able to search for websites relevant to the adverts industry instantly you will be able to find what you want before you forget.

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3

Intel Seeks Reboot in Television Market With Google TV

http://www.pcworld.com

Intel hopes to establish a larger presence in TVs and set-top boxes with the Google TV platform, but the company has to overcome major hurdles including past failures and pricing concerns, analysts said. Google, along with partners Intel, Sony and Logitech announced on Thursday the Google TV platform, which will blend broadcast TV and Internet into one interface. Google will supply the software, and the service will be available later this year in some Sony high-definition TVs and Blu-ray DVD players, for which Intel will supply the highly optimized Atom CE4100 chip. Intel's microprocessors power more than 80 percent of the computers worldwide, but the company has yet to establish a presence in the TV space, despite multiple attempts to enter the market over the past decade, analysts said. Previous efforts by Intel and former partners to shift TV content into PCs were rejected by consumers, and now the company is changing tactics to get Internet content into TV sets, set-top boxes and DVD players. The cost of Intel chips is also considered comparatively higher than its competition, which could increase TV prices, analysts said.

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3

Do You Need Google in Your TV?

http://www.foxnews.com

The slogan for this week’s announcement of Google TV is “TV meets Web, Web meets TV.” Google’s slogan is perfect because it's so disjointed -- and perfectly reflects the awkward relationship between the Web and television in 2010. The slogan for this week’s announcement of Google TV is “TV meets Web, Web meets TV.” Google’s slogan is perfect because it's so disjointed -- and perfectly reflects the awkward relationship between the Web and television in 2010. Google TV is basically Google Search built into your television; it will pull Web video, broadcast and cable TV into one tidy search box. In theory, using Google TV you could search for Fox and Friends and you’d find the actual broadcast and past episodes alongside of the hundreds of videos that Fox clips and publishes on the Web. Google TV could be the answer. The search giant could be the first company to successfully bring Web and TV together.

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3

SEO execs 'can reach more viewers via Google TV'

http://www.directnews.co.uk

Businesses engaging in search engine optimisation and paid search activities may benefit from the latest product to be launched by Google. The search engine announced yesterday (May 20th) that it has created a new open system called Google TV that brings the internet experience to the TV set and is expected to be launched later this year. Google TV is an Android-based platform that comes with the Google Chrome browser built in. Viewers will be able to switch between watching broadcast TV and consuming a range of content on the web on the same TV set. Laurie Sullivan of Online Media Daily said that while there has not yet been an official announcement on how Google's ad services will work on Google TV, a demonstration of the platform showed "companies and brands in paid-click and display ads will have exposure on the TV as they do on the web". She added: "Google TV brings the search browser to the television." Google also revealed that developers will be able to optimise sites for browsing on Google TV and build Android apps especially for the platform.

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3

How To Build Links Faster: 5 Tips For Faster Link Qualification

http://searchengineland.com

A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our thinking, honed our processes and most importantly created a few simple, free tools that will make your link qualification phase much faster. Before getting to the tips and tools, we’d like to quickly outline *our* model for effective link campaign design. This way, it will be easier to understand where link qualification fits and why it is such a critical step of any link building campaign. For reference, it might be best to review these prior articles on Search Engine Land: Linkable Asset Identification: A Starting Point For New Link Building Campaigns How To Research, Create And Distribute Highly-Linkable Content Different approaches to link prospecting: Link Prospecting Queries, Competitor Backlink Analysis. Topics include: Helping Fix Broken Links, Links to Attack Sites on Prospects’ Sites (I’ve read great stuff from Melanie Nathan and Darren Shaw on these methods but have no personal experience with them.) Link Request Outreach: 5 Steps To Maximize The Value Of Every Opportunity

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Yahoo! boosts online marketing services with link exploration

http://www.clickthrough-marketing.com

Yahoo!'s Site Explorer tool allows marketers to view the links that the search engine sees as pointing to their website. Laura Lippay wrote on the Yahoo! Search Marketing Blog that natural linking is an important element of search engine optimisation, as it can boost the profile of a site by demonstrating that visitors value its content. Users of Site Explorer can access a drop-down menu showing the inlinks from all pages to an exact URL of their choosing, along with the links to the URL listed below it. They can filter results to a specific address or view links to an entire site. Other features provide more detail on a URL, like page titles, key terms and Delicious bookmarks and tags. While Site Explorer users can only see the detail crawled data for sites they own, they can nevertheless view backlink figures for any sites in Yahoo!'s index. This allows them to view the number of pages indexed by competitors and their inlinks, as well as giving them insights into the type of content on offer.

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