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Newcomer To The SEO Industry

http://www.seoconsult.co.uk

As a newcomer to the Search Engine Optimisation industry, I was very surprised by the amount of different ways SEO can be implemented on a website that you would never see or understand unless you knew what to look for. My own personal experience of SEO, despite having over 6 years of web development under my belt, was limited compared to what I learned in my first week. To me, SEO was getting your Meta Keywords and descriptions included on each page, and submitting your website to a search engine such as Google. Now that I have had the chance to work for a company specialising in SEO, I have learned more in 1 week about Search Engine Optimisation than I have in over 6 years of web development. What shocked me most was finding out how un-optimised my own websites were after showing them to my colleagues. Within seconds of seeing the sites, they pointed out well over a dozen things I could modify to make the site more optimised. I have to admit, I always thought my sites were doing well with the traffic they receive given I have no advertising.

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3 Things You Can Do For Your SEO Campaign

http://www.seoconsult.co.uk

When running a Search Engine Optimisation, there is a great amount of work to do and continuous effort is required. Even when working with SEO consultants, it is still vital that you contribute to your SEO Campaign in any way you can. There are three simple things you can do each day when you wake up which can help ensure you run an effective and productive SEO campaign. The first task for you when you wake up is to visit your website. This may seem unnecessary but problems often occur within websites and the sooner they are noticed and rectified the better. Read through the Content within your web pages, check on all of your internal links and generally make sure everything is working as it should be. When working so hard to direct traffic to your website, it is a terrible waste to then disappoint your visitors with obvious errors and avoidable mistakes. Ensure visitors to your site can find relevant information quickly and easily and that they can navigate their way around your web pages successfully. The second thing you should be doing each morning is checking your social networking profiles.

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3

Building Back Links And SEO

http://www.officialwire.com

One of the best ways to drive traffic to your website is to hire a virtual assistant to do SEO and back linking. Backlinks are links from other websites that drive traffic to your site. The more links you have posted online, the easier it is for more people to stumble on your website. Backlinks, when posted by the owner of another website serve as recommendations. If you are the one who posted the links by way of comments in blogs and other channels, these links may not serve as recommendations but they can still draw readers to your site. This is because if you posted something interesting online or if you manage to create an interesting character or persona online, people will be curious to learn more about your business and will most likely click on the link that you posted. When you post links online, every time someone gets curious to know more about you and your business, they will click on the link you posted. It can be incredibly helpful for your business to post interesting information online and then link back to your website. Another way backlinks can be beneficial for your business is how they can help you get good ranking with the search engines.

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A Startup SEO Lesson

http://search.sys-con.com

While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic. The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will. We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, and a few startups, but this one is different. First of all, the company is funded, which is no small feat these days. Second, the co-founders are very bright and experienced, but also understand that - as Will would say - they don’t know what they don’t know. Last but not least, they recognize the value of good marketing, even though it’s not their specialty. One of the areas this company (and by the way, you’ll hear plenty about them upon launch in a couple of weeks) has been particularly interested in is SEO, and for good reason. While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic and even brand awareness without spending “media” dollars.

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What Apple's Mobile Plans Means for SEO

http://www.marketingvox.com

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, though some speculation has it that Apple may offer hypertargeting capabilities which would allow advertisers to target consumers based on their geographic proximity to specific locations, which could lead to location-based advertising beyond what is possible now. At the same time, Apple will be going head-to-head with Google's mobile offerings on the Android platform. For search engine marketers and their efforts to incorporate mobile into the mix, that spells complications. Certainly it will require dual approaches until one platform becomes the obvious dominant one.

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3

Google to open SEO agency called Google SEO

http://www.verticalmeasures.com

Vertical Measures has learned that Google, Inc. is expected to unveil plans to launch its own SEO agency as early as May 2010, according to sources close to the situation.Google is putting together an SEO team of approximately 100 employees because it feels like it needs to set the standard in an industry that often gets criticized from the outside. Google SEO will strive to only use the most ethical best practices to increase rankings without adding to the spam glut on the Internet. This implies that Google SEO will become the only search agency in the world that can guarantee first-page rankings because they have total access to the infamous algorithm.
But these rankings will come with a price. Early estimates call for the average minimum spend per client to be in the $25,000 a month range, so only serious players need apply here.e formal announcement, expected next week, is sure to send shockwaves through the SEO industry. "Google entering into the search sphere will change the game," said Vertical Measures President Arnie Kuenn. "How can you compete with Google itself? No longer are we just dancing with the elephant, we are competing with it for our very livelihood."

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