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Qualifying SEO clients; keeping Pareto at bay

http://www.searchenginejournal.com

For the longest time now I have wanted to write about this topic as it’s one that has legs when I am talking to my fellow search warriors. Deciding on which clients one takes on is paramount to not only keeping your sanity, but the success of your company in general. I’d even go as far to say the process has a lot to do with the success of an SEO program. But how does one get there? I have had great clients, not so great and bloody horrid ones over the years. How does it happen? Well, most of the time it is over before it begins. So today we’re going to talk about the process of qualifying clients. I have some of my own thoughts, also parts of this from recent group sessions I’ve held… and even some Tweeple chime in at the end.

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