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A Startup SEO Lesson

http://search.sys-con.com

While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic. The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will. We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, and a few startups, but this one is different. First of all, the company is funded, which is no small feat these days. Second, the co-founders are very bright and experienced, but also understand that - as Will would say - they don’t know what they don’t know. Last but not least, they recognize the value of good marketing, even though it’s not their specialty. One of the areas this company (and by the way, you’ll hear plenty about them upon launch in a couple of weeks) has been particularly interested in is SEO, and for good reason. While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic and even brand awareness without spending “media” dollars.

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A Startup SEO Lesson celebrities stalker