5 Surprising Social Media Business Success Stories


Rick Burnes leads the content production team at HubSpot, a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University. Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media? You bet. Here are five examples, all at different stages of their experiments, and all indicating the breadth of business use of social media.

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5 Surprising Social Media Business Success Stories