ROI greatest challenge for paid search, SEO


Search proved a relatively recession-resistant marketing channel in 2008 and 2009, but growth slowed compared with prior years. The “State of Search Engine Marketing 2010” report, from Econsultancy and the Search Engine Marketing Professional Organization (SEMPO), indicates growth is set to return in 2010. Search engine marketing spending in North America will be up nearly 14% to $16.6 billion this year. That figure includes spending on paid search advertising, search engine optimization and other search engine marketing technology. Most marketers indicated they would be spending more on paid search and search optimization efforts. Almost one-half of respondents planned to shift print budgets to the area, and more than one-third would spend less on direct mail and more on search. Most marketers saw search optimization as a tool for lead generation and driving traffic to their Website and used site traffic metrics, conversion rate and number or sales or leads as the top three ways to measure its success. Paid search was more likely to be expected to sell products directly.

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ROI greatest challenge for paid search, SEO celebrities stalker