The Obama administration warns the American people of the danger posed to them all by the unsubstantiated claims of Cheerios. In fact, Cheerios could pose a threat akin to that of drugs to the American people. ( H/t The Corner ). Dr Steven Sundloff, head of the FDA’s Center for Food Safety, said the action was “not to impugn Cheerios”, which he called “a product that can be part of a healthy diet”. But he said: “The packaging clearly carries a drug claim.”