Sales of a new kind of coffee are percolating through the desert this fall.Boresha's Bskinny Coffee dubs itself as “the fat-burning” coffee that helps with weight loss.
Gina Wilkerson, a local distributor, said she lost 7 pounds after drinking it for three months. Fellow distributor Mark Chamberlain, lost about 20 pounds, she said.
“If we could drink coffee, lose weight and have better health, that's a great thing,” the La Quinta mom said.
The coffee is sold via the Internet by Boresha International, which specializes in teas, sweeteners and other products using low-glycemic food technology that increases metabolism.
Wilkerson is one of a few distributors working locally. She said a small group started launching the product here a few months ago with coffee tastings, participation in September's Walk from Obesity event in Palm Springs, radio interviews and simple face-to-face sales pitches in public.
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