Earlier this morning, I went on NBC in San Diego to talk about the online hysteria surrounding Twilight Saga: New Moon. The segment is embedded below, but given that both Crimson Hexagon and Trendrr were kind enough to provide exclusive (and astonishing) data surrounding New Moon social media mania, we thought it best that we expand on a few of the interesting findings here.
By now you’re well aware that the MySpace/Ustream partnership to live broadcast the red carpet premiere to the web was a record-breaking win for both companies. Amassing 3 million viewers, and 2 million uniques is no small feat, and it happens to be a first for Ustream. It’s quite the coup; after all this was just a red carpet event.
Data from Trendrr also shows that tweets, around the time of the premiere, peaked at more than 12,000 tweets per hour. And the hysteria is just getting started. As you can tell from the graph above, New Moon related tweets are now climbing at an exponential rate, with over 81,000 tweets on Tuesday, November 17th.Read »