Why Mother's Day Scared the Heck Out of One Restaurant


Mother's Day can be a huge earning's day for restaurants, especially those best known for serving Sunday brunch. But what happens to those upscale Italian restaurants who definitely aren't recognized for serving killer breakfasts and often are closed on Sundays? That was the dilemma facing my firm and one of my clients.The Back Story One of my clients is among the Northeast's finest Italian Family restaurants beyond the high rises of Boston and New York City. It is known for its hospitality, service and authentic Italian cuisine, using fresh and local produce and humanely raised beef and poultry. In addition, all the seafood comes from local fisheries, and the pastas, breads and desserts are handmade in the kitchen. Mother's Day was approaching, and the restaurant's owners were in a quandary. The restaurant is closed on Sundays, never serves breakfast or brunch, and to maintain quality it would not be able to compete on price. Nevertheless, they had a plan to serve Mother's Day Brunch.

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